The Margareting Academy
Free resources to help promote and grow your community service.
Not sure where to start? Have a look at the Margareting Model, a guide to working at every stage of the service user journey to help people find their way to the right support.
Reflect: What do people have to say about your service?
After using your service and hopefully getting the support they need, people will naturally reflect on their experience. How can you use their feedback to improve and grow your service?
Access: Can people actually use your service?
Once people have made the choice to get in touch, how easy is it to actually use your service and get the help they need? This stage looks at making sure your door is open and things go smoothly.
Choose: Why do people choose your service?
Once people have found your service, will they be sure it’s the right option and actually get in touch? This stage of the ‘margareting model’ is about helping people make a confident choice.
Look: Who’s your competition?
The Look stage of the Margareting Model - What are people looking for, and is it what you’re offering?
Know: Who are your customers?
The ‘Know’ Stage of the Margareting Model - Who are you aiming to support and how do they see their problem?
The Margareting Model
Margareting is all about linking people who need support with the services that can help, so how do we do that?
We need to understand what their journey towards that support might look like, so that we can find our opportunities to make that journey easier to navigate. That’s the Margareting model.