The Margareting Academy
Free resources to help promote and grow your community service.
Not sure where to start? Have a look at the Margareting Model, a guide to working at every stage of the service user journey to help people find their way to the right support.
5 Non-Salesy Sales Techniques that help with signposting and referral
Some community services are harder to ‘sell’ than others, when we're signposting or referring to them. What can we learn from actual salespeople?
The Marketing Mix for Community Support Services
How the 4Ps of the commercial ‘marketing mix’ can help make public and voluntary sector services more person-centred
What Toothpaste Can Teach Us About Promoting Community Services
Why do supermarkets have an entire aisle of toothpaste choices, when they pretty much all work the same? And is there something here we can learn for growing and developing community services?
Can you ‘market’ free services?
What is marketing, and is it relevant or useful for public services and charities offering free support? (Spoiler: yes!)